Thirty years ago, when I first entered the world of B2B PR, there was a huge number of trade and technical publications, serving all sectors of industry at many different levels. As recently as ten or even five years ago we still had, in the UK at least, a solid core of high quality magazines. [...]
The dark side of LinkedIn
Do you get days when you feel like writing about controversial matters and challenging perceptions of much loved things? Well, I don’t know about you, but I do…often! Having recently written a short piece about the demise of Trade media I thought it was time to turn my attention to LinkedIn. I have attended countless [...]
Integrate blogs into your PR strategy
Most B2B companies would accept that blogging is, in principle at least, a potentially valuable marketing tool. The challenge for many businesses, especially those without a dedicated marketing function, is to generate sufficient ideas and content to sustain a blog beyond the initial entries. This is not, however, the barrier that it at first might [...]
Facebook For Cars
According to a recent news item featured in MarketingVox, Mercedes will be announcing at the forthcoming Consumer Electronics Show that they will be incorporating Facebook to the telematic displays in new cars. This move will no doubt be followed by other premium car manufacturers. But how would it work? Does this mean that we’ll be [...]
Strategy first; content second
Content marketing is rapidly becoming all the rage. With the explosion in social media, and a huge range of tools and techniques available to business, everybody is suddenly becoming a content marketer. This is true in B2C and is fast becoming the norm in the traditionally slower to react B2B sector. The result? Noise – [...]
2012 Outlook – modest growth in Asia and the USA, ‘benign’ recession in Europe?
If you had time to peruse the 2012 Morgan Stanley Global Economic Forecast in between munching through the Turkey and the mince pies, you would have noticed it’s a pretty mixed bag but not necessarily fun reading. Globally, the perception is that growth will be more modest than previously forecast due mainly to poor performance [...]
Online Directories: Good or Bad?
Printed industry directories once provided a valuable source of referrals and leads. But printed directories have now had their day. Instead, we’ve a plethora of online directories; some are good, some less so, while others are simply a waste of time and money. The question is: which directories are worthwhile and which ones should be avoided? [...]
How To Set Up A Twitter Account For Business
What? You still don’t have a business Twitter account? Never mind, these useful tips will see you tweeting in minutes. Tip 1 – Business or person? First of all, determine whether you wish to use Twitter as a person who is part of a company or as a business. For the former you will need [...]
CIM gurus tell the world that “marketing is already dead in the water”
In a highly controversial but hugely commendable paper published today, CIM decrees that it is time to put an end to the silos culture of sales vs marketing, refocusing instead on the integration of the two (or ‘fusion’, as the paper refers to it in a more contemporary, and perhaps a more ‘marketing’, style).We seem [...]
Is all printed trade press going to the wall?
Are we experiencing the demise of this media, enjoying the last few days of sunshine before its final collapse? I know this is a controversial topic and I am by no means one of those radical loonies that advocate the throwing away of everything that is last century for the sake of it. In fact, [...]
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